For Waitwhile’s first foray into direct mail, I was challenged to think outside of the box and come up with a cost-effective offline ABM campaign. We shipped jigsaw puzzles to stakeholders across key accounts. The inserted letter from our CEO pointed recipients to customized landing pages where stakeholders could review targeted value propositions and find the solution to the puzzle. I led this project in its entirety, including writing all copy, spearheading design efforts, and handling all project management.